uResidency

A program that opens the door for foreigners to run a business in Ukraine entirely online — from company registration to tax payments and banking operations.

Challenge

Ukraine was preparing to launch its electronic residency program for foreign entrepreneurs — designed to position the country as a digital business ecosystem. Due to a complex geopolitical context and the need to update legislation, the launch had to be postponed. Our task was to conduct new audience and market research and build a strong strategic foundation for an international rollout.

Solution

Global landscape analysis

How e-residency programs operate worldwide, what attracts entrepreneurs, and what barriers discourage participation.

Audience research

Motivations, concerns, and expectations — identifying the entrepreneur segments for whom the program delivers the most value.

Unique value proposition

Built on the advantages of the Ukrainian jurisdiction and digital infrastructure.

Communication strategy

Tailored for international markets and ready for global scaling.

Visuals

Result

100+

users joined during the beta-testing phase.

In September 2024, during IT Arena, the program was officially launched — bringing Ukraine even closer to the global community of entrepreneurs.

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