Unlock a career
Rehab4U (Rehabilitation for Ukraine) is an initiative dedicated to building a sustainable, high-quality physical rehabilitation system in Ukraine. The project launched a campaign to raise awareness about the occupational therapy profession and drive admissions to bachelor’s and master’s degree programs across Ukrainian universities.
CHALLENGE
While occupational therapy is essential for human recovery, independence, and quality of life, the profession remains under-recognized in Ukraine. Universities faced a shortage of applicants due to a general lack of understanding of what occupational therapists do, their career opportunities, and degree requirements.
SOLUTION
We designed and implemented a comprehensive 5-month communication and branding campaign named “Unlock a career” to promote the occupational therapist profession and boost university admissions.
Project stages
— Visual identity & branding package: developed a unified campaign identity system (colors, typography, layout rules, and donor marking compliance) with a suite of editable templates for social media and print.
— Content strategy & message framework: created a content roadmap covering 20 unique topics, a detailed messaging structure (career benefits, enrollment requirements), and a cross-channel consistency guide.
— SMM campaign implementation: produced digital content (posts, carousels, short videos) and established a distribution pipeline with partner universities.
— Printing: designed, printed, and distributed 3,000 student brochures and 50 A1 posters.
— Mobile exhibition package for open days: Created a modular, reusable exhibition kit for university Open Day events, including roll-up banners, presentation slides, information cards, and branded stand elements.
Scroll through the layouts
Scroll through the layouts
Scroll through the layouts
Scroll through the layouts
RESULTS
— Delivered a complete, turnkey communication ecosystem that bridged the gap between universities and prospective applicants.
— Equipped partner universities with modular promo kits and digital assets for long-term recruitment.
— Increased national visibility of the occupational therapist profession, driving interest in bachelor’s and master’s rehabilitation programs.
“Unlock a career” systematic communication strategy and durable visual tools turned a little-known profession into a compelling career choice, creating promotional assets that will continue driving student enrollment for years to come.
This media product is made possible by the generous support of the United States Government. The contents are the responsibility of Momentum Wheels for Humanity and do not necessarily reflect the views of the United States Government.