Unlock a career
Rehab4U (Rehabilitation for Ukraine) is an initiative dedicated to building a sustainable, high-quality physical rehabilitation system in Ukraine. The project launched a campaign to raise awareness about the occupational therapy profession and drive admissions to bachelor’s and master’s degree programs across Ukrainian universities.
Challenge
While occupational therapy is essential for human recovery, independence, and quality of life, the profession remains under-recognized in Ukraine. Universities faced a shortage of applicants due to a general lack of understanding of what occupational therapists do, their career opportunities, and degree requirements.
Solution
We designed and implemented a comprehensive 5-month communication and branding campaign named “Unlock a career” to promote the occupational therapist profession and boost university admissions.
Project stages
Explaining the profession
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Helping applicants choose
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The profession, firsthand.
Answering applicants’ questions
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Showing where to study
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Results
“Unlock a career” systematic communication strategy and durable visual tools turned a little-known profession into a compelling career choice, creating promotional assets that will continue driving student enrollment for years to come.
- Delivered a complete, turnkey communication ecosystem that bridged the gap between universities and prospective applicants.
- Equipped partner universities with modular promo kits and digital assets for long-term recruitment.
- Increased national visibility of the occupational therapist profession, driving interest in bachelor’s and master’s rehabilitation programs.
This media product is made possible by the generous support of the United States Government. The contents are the responsibility of Momentum Wheels for Humanity and do not necessarily reflect the views of the United States Government.