Diia.Education

Diia.Education is an EdTech platform aimed at empowering Ukrainians through reskilling, career growth, and digital education.

Challenge

The platform had strong potential but lacked a clear communication strategy and effective user acquisition tools to scale its impact and reach its milestone target of 2 million users.

Solution

We built a strategic communications framework and launched multi-channel, content-driven campaign activations to transform Diia.Education into a powerful educational brand.

Market & audience analysis

Conducted an in-depth research of the market, key competitors, and behavioral barriers affecting target groups, including regional residents and internally displaced persons (IDPs).

Strategic communication framework

Formulated a communication strategy with measurable KPIs to reinforce brand promises and increase public trust.

Creative campaign strategy

Developed an inspirational content activation campaign featuring opinion leaders (Yevhen Klopotenko, Slava Balbek, Anita Lutsenko, Andriy Dlihach) to motivate Ukrainians facing career transitions.

Brand ambassador integration

Engaged popular singer alyona alyona as a core brand ambassador, leveraging her real-life career transition story from kindergarten teacher to music star across introductory videos and specialized courses.

Long-term platform support

Provided strategic oversight and campaign execution continuously across a 2-year partnership.

Result

2M+

users reached through the platform

3M+

course certificates issued across diverse age demographics

470k+

new registered users acquired following the relaunch

This case proves that pairing a strong social mission with compelling, human-centric storytelling transforms a public platform into an indispensable career development tool for millions.

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